The public sector tend be late adopters of technology and this is often the case with mobile technology. However, there are many reasons why non-profits and therefore the public sector organizations have to be compelled to adopt a mobile strategy.
Ubiquitous Adoption of Mobile: The most important reason that a mobile strategy wants be adopted is that the population has already adopted mobile. Within the few short years since the debut of the iPhone, the good phone has had new adoption. There are several studies and statistics to prove this time. My favorite stat is that there are a lot of mobile devices than there are folks within the world.
Mobile searches exceed desktop searches: Recently Google rumored that there are a lot of searches done on a mobile device than from a personal computer.
Google has modified their formula to favor mobile friendly internet sites. In 2015, Google modified their formula so a look done on a mobile device can favor a mobile friendly device. thus supported points two and three, organizations that have a mobile friendly website can have a bonus over people who don’t.
Mobile is that the solely suggests that of net access for a few: in a very recent study, Mobile was the sole suggests that of access to the net for twenty third of families below the poverty line. thus for organizations that take care of providing social services, a significant part of the population they serve will solely access the net via a mobile device.
Web sites designed for desktops are troublesome to navigate from a Smart phone: a decent example is that the Calif. WIC internet site. This internet site is tough enough to navigate on a personal computer. However, if you're within the WIC program, you're usually below the poverty line and there’s a decent probability that your solely association you've got to the net is thru a mobile device.
In developing a mobile strategy, there are three parts to consider:
Develop a mobile friendly internet site: this may address points two and three incandescently mentioned.
Communicate via SMS: I see lots of communication from the general public Sector. Sadly, with AN open rate of twenty-two, it’s extremely futile thanks to communicate. SMS, on the opposite hand, features a browse rate of ninety eight. The great news is that there are lots of SMS promoting tools out there that are comparatively cheap. I’ve truly seen a handful of organizations that notice that SMS may be a higher thanks to communicate and therefore the workers find yourself victimization their personal cell phones to transmit text messages.
Develop a native app: An app may be a awfully effective tool to speak with the population served by a public sector organization. The explanations for a company having their own native app are varied and in and of itself, I arrange to write a future post on why a public sector organization would want a native app.
Related Article:
What Features Make Enterprise Mobility Platforms Effective?
If you manage a public sector organization, I hope this post offers you some good thought on why you would like to adopt a mobile strategy.
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